Jennifer & Oakey Nowlin — The Witch and Her Handsome Devil

Born and raised in the heart of Indiana, Jennifer and Oakey Nowlin carry their roots proudly into every creation. Together, they are the soul of Enchanted Wick & Balm—a company that was born alongside their shared vision to craft natural products infused with love, lore, and a touch of everyday magic. Jennifer, the Witch, conjures enchantment through storytelling, botanicals, and spellbound design. Oakey, her Handsome Devil and Steadfast Oak, brings compassion, organization, and unwavering support, grounding the dream so it can flourish. Side by side, they are a powerhouse: fire and earth, whimsy and order, magic and method. Their Indiana beginnings remind them that strong roots grow the tallest branches, and from those roots, Enchanted Wick & Balm continues to bloom—offering natural products that honor heritage, spark joy, and whisper a little magic into the world.

🐝 Grandma Doris “Sue” Martin — The Keeper of Beeswax Wisdom

Every spellcaster has a guiding star, and for Jennifer, that light is her grandmother, Doris “Sue” Martin. Whimsical, witty, and wise, Grandma Sue is the spirit behind the Mindin’ My Beeswax chapstick line. With a twinkle in her eye and a knack for no-nonsense magic, she once gave Jennifer a piece of advice that stuck like honey: “Act like your chapstick has super glue in it—even if it doesn’t. Shut your mouth and think before you speak.” That playful wisdom became the heart of Mindin’ My Beeswax—a reminder that sometimes the best spell is silence, sealed with a smile (and a little beeswax).

Grandma Sue’s legacy hums through every tube: practical, protective, and just a little mischievous. She is the matriarchal muse, the bee-whisperer, and the reason this enchanted balm carries both laughter and love in every swipe.